Press Releases – The virtual marketing of your business

Posted by admin on October 27, 2015 with Comments Closedas


Press Releases are the virtual marketing of your business. The marketing and promotion play a fundamental role to run your online business. Ads can increase the amount of potential customers who visit your page and make your business thrive.

Furthermore, the press release is a very important component of any marketing plan or promotion.

A well written press release can give your company a type of visibility you cannot get any other way…

A press release is the best and cheapest to increase your circle of contacts in the world of your business and get huge profits. It is not difficult to publish a press release. Anyone in your company can write one, but if you want to be as expressive and informative as possible, then it is best to seek the help of a professional and that he would write you. There are some things you should keep any press release to be truly effective.

press releases

press release

Tips for writing a press release

  • It is important to mention the name and contact number of the person who will be responsible for taking calls from customers interested. It also includes the URL of the website you want to promote. It is important that you have people available to take calls from the media.
  • press release should be short so that the media remain interested in your release. Use no more than 400 or 500 words. If readers want more information statement, then they can contact you directly via the phone number that you have included or they can also visit your website.
  • The first paragraph of the press release should be the most impressive, so you can attract the attention of readers and read the rest of the statement. A bad start can cause readers the wrong impression and may not want to continue reading the rest of your statement.
  • Use an image that represents what you want to give your customers. The pictures are better than words and more easily attract the attention of users.
  • Use phrases or slogans that can be yours or the company president. These slogans convey to people a good image of your company.
  • The press release should be grammatically correct and should be written in simple language so that people can easily understand. Otherwise, you will not get accomplish your goal of getting people to understand easily what you want to convey.

In your press releases you should not have all the details of the information you want to convey. It is a means to capture the reader’s interest, so you should always be a concern for wanting more information.

You transmit the information as aseptic as possible. Therefore avoid making value judgments, or exaggerate the virtues of your company, should be the reader to assess the content of the press release.

In the pressemelding it is highly recommended to use different multimedia resources such as images, videos or links to your websites where more information. That will make a great help in capturing the attention of your potential customers, and helping to enrich the content.